Barron’s: Everything’s on the Menu, Thomas Hazlett

Cheaper by the bundle.  A la carte cable TV doesn’t serve consumers best. Just use your remote to choose… The grocery store doesn’t require you to buy a case of beer each time you pick up a loaf of bread, so why should you be forced to take MTV and Spike when all you really want to watch is Disney, Discovery and Fox News? The standard cable TV service offers a bunch of basic program channels for $40 or $50 a month, one “tier” fits all. Frustrated viewers, especially those shocked by some of the raunchier offerings, want to know: How about letting households pick which programs they wish to pay for, channel by channel? They suggest a la carte pricing instead of prix fixe.  Go to full article at 

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